Before He Was a Soda
CONTRIBUTED BY STEPHEN BROOKS (Athens, GA)
Simple economics—that’s what it comes down to.
If anybody’s familiar with the Doc Holliday beverage, with the tag-lines “Have a Real Blast” and “Double Barrels of Flavor,” which comes in a purplish-pink can that depicts a silvery, ghostly image of Doc Holliday and a shotgun, then you’re in luck.
For those that haven’t discovered this pleasure, the flavor is like a cross between cream soda and Dr. Pepper…it’s quite good. So the quality of the product is not in doubt.
They make this high-quality product in Tucson, somewhere. Now, given that holding up a Doc Holliday delivery van isn’t a viable/intelligent/moral option, the only other course that I see fit is to get on the phone with somebody in Tombstone and make something happen with this.
Somebody needs to make some phone calls!
What the good folks of Tombstone don’t realize is that Doc Holliday is the only beverage they should be selling at the O.K. Corral: where else is Doc Holliday destined to take off and become the leading beverage, as it should by God’s own hand, rightfully be?
Where else is it even imaginable?
Now most people I’ve talked to have never even tasted this nectar. Trust me, I’ve tried the product, and it’s quite good. Quality and novelty…that’s our angle.
The way I see it is that the O.K. Corral should only serve water out of a garden hose, and Doc Holliday soda. Now, given the tourist environment, I don’t think there would be anything “wrong” with raising the price of each can of Doc Holliday to $2-$3.50. This is still cheaper than the way the great American pasttime, baseball games, will screw you for a hotdog, or a pretzel.
I’m just looking to place Doc Holliday in its rightful environment, and to utilize simple economics to allow it to rise up to the level of prominence it deserves.
Who’s ready to make some phone calls and to make something happen with this?
Contact Rusty Boutshire, 312-978-4260, or on AIM: DocHolliday24/7
